Social media marketing in Malaysia is thriving. Here’s why you should consider it.

As we all know, the COVID-19 pandemic has indefinitely changed the behaviour of Malaysia’s consumers. After the initial movement restriction orders (MCOs), which restricted many Malaysians to their homes, consumers have turned to shopping online. This, of course, includes social media purchases as well.

Significance of social media marketing in Malaysia

According to Digital Business Lab, 86% of Malaysia’s population has been recorded using social media since 2021. The statistics further show that there has been a rise of 24% of social media users among Malaysians from 2016 (62%). 

Photo by Alexander Shatov on Unsplash 

So, what does this data tell us? The rise of social media users among Malaysians indicates that the young generation is not the only demographic that uses social media. In fact, the Digital Business Lab shows that approximately half of the entire population of nearly 32 million people in the age group of 18 to 54, are reported to be technology-savvy, while 26 million Malaysians are considered active social media users.

Given that the social media penetration rate is 69% in Malaysia, you need to employ the right social media marketing strategies to increase the likelihood of social media users becoming your paying customers.  

How social media marketing helps brands and businesses

• Build brand awareness

People who’ve never heard of you will never become your customers. However, with the help of social media and the right marketing strategies, you’ll be able to build an online presence for your company through platforms such as Facebook or Instagram. 

But with so many other companies marketing their brands through social media platforms, how can your content stand out among others? The answer to this is social currency. By employing the right social media marketing strategies, you’ll be giving your brand the social currency to win the support of your target market. 

Telling meaningful stories about your brand, company, and most importantly about you as the core member of the team, will help add more meaning and value to your brand. Customers love it when they see the sincerity of your business. 

However, creating such content for your social media will require expertise in marketing, videography, as well as designing, which is why it’s easier and more time-saving to hire a social media marketing agency like us to help.

• Authentic engagement 

Social media platforms are places where you’ll get to interact with your audience and help them relate to your stories and posts on a more personal level. A successful digital marketing campaign lies in how well your video and visual content are able to pique your audiences’ interests. 

For social media users to convert into potential customers, it’s important how your marketing instruments can create an impression on their minds, so much so that they visualise your brand as the first thing they think about when it comes to a certain product or service. 

Photo by John Schnobrich on Unsplash 

More than eight out of 10 Malaysians use social media to check for product and service recommendations. If your brand and company relate well to the customers, it’ll generate an authentic engagement between you and your customers where they will share and like your post on their own.

How to find an ideal social media marketing agency in Malaysia

Creating brand awareness will generate authentic engagement, which in return will create more brand awareness. This is why it’s vital to employ the right social media marketing strategies to keep this virtuous cycle going. 

The best way to keep your brand in trend is to hire a social media marketing agency with various experiences and expertise in social media. 

If so, what’s considered an ideal social media marketing agency? There are numerous social media marketing agencies in Malaysia, and hiring the best one that suits your needs is no easy task. When it comes to employing a digital marketing company, it’s not just about how creative they are but how well they can help analyse and understand your target audiences.

A good social media marketing agency will create engaging content, but an excellent one will go further and beyond to understand the average attention span of social media users in Malaysia, what type of content they prefer to watch, and if they prefer to use social media via websites or mobile platforms. 

Here at Lion & Lion, we have not only organised successful social media marketing campaigns for companies in Malaysia, but we have experience working with businesses in other markets or on campaigns that have an international scope. The beauty of social media is that you can reach out to more than just Malaysians. Get in touch with us to see how our services and expertise can help you grow.