Marketing agencies in Malaysia: Things to consider before you pick one

If you’re a business owner who wants to get your brand across the social media, you might find it hard to determine which channels or social media platforms to use that best suit your industry. 

Ranging from YouTube to Facebook to Instagram and even WhatsApp, it might get confusing for you to know how to integrate all these platforms to get the best results from your marketing investment. Randomly promoting your brands through social media might cost you more money with a lesser return-of-investment (ROI) rate. This is when hiring a marketing agency will come in handy, and you should continue reading to find out why!

What does a marketing agency do?

As the name suggests, a marketing agency, also called a marketing company, helps clients to grow their companies as well as achieve their business goals through the means of various marketing strategies. 

Photo by S O C I A L . C U T on Unsplash 

Generally, a marketing agency can help your company identify and pinpoint marketing strategies based on your target audiences in Malaysia and help to maximise your returns. This, of course, also includes executing and managing your business’ marketing campaigns, as well as monitoring the market data in specific areas, such as Kuala Lumpur (KL), to improve campaign results.

Tips on how to choose the right marketing agency in Malaysia for your business

Now that you’ve grasped the bigger picture of what a marketing service agency is capable of, perhaps you'd like to hire one. In today’s digitised environment, in which most things can be done online, you can work with a marketing agency based anywhere in the world. If so, how do you know which marketing agency offers the best services for your needs? 

The rule of thumb when it comes to hiring a marketing company lies in how well they understand your business goals and how they’re able to understand and analyse your target audience to implement the right marketing strategies. A good marketing agency will help grow your sales, but an excellent one will help your brand get its social currency through brand positioning. 

Brand positioning through your marketing agency

So, what exactly is brand positioning, and why is it important? Brand positioning is known as the process to establish your brand as something worth thinking and sharing about among your target audiences.

Brand positioning matters because it allows people to differentiate your brand, justify your pricing strategy, and most importantly, it makes your brand worth sharing. 

Photo by Brands&People on Unsplash 

However, because you probably have lots of competitors in Kuala Lumpur alone, not to mention throughout the entirety of Malaysia, brand positioning can be a complicated thing to do. This is where a marketing service agency comes into play. 

So, how exactly can a marketing agency help you build your brand?

• Being unique 

A marketing agency knows how to make your brand stand out. How so? Well, the answer to that question is through holistic and original ideas. That doesn’t mean we shouldn’t follow the best practices from brands that have already succeeded, but more on how we can adapt these practices to our brand, and set up the perfectly unique features that distinguish us from other companies. 

The more similar you are to your competitors, the more your target audience will remember them. What’s really important is building a brand by coming up with ideas worth sharing by the consumers! 

• Being relevant

However, a good brand wouldn’t be great if it wasn’t relevant. It doesn’t matter how credible or unique your brand is. If it’s not appealing to customers, the name of your brand wouldn’t even pass through their consideration stage. This is why it’s essential to hire a marketing agency as they can identify the trend of your target audiences and even associate your brand with an influencer to solidify it.

• Being consistent

Being trendy is one thing, but frequently changing your brand positioning in response to what you see on social media or what your competitors are doing will not do you any favours. We understand that it may be intriguing to be ‘in style’, but your audience wouldn’t understand what it is your brand stands for if you keep changing it. 

This makes it all the more important to think about what you want your brand to represent in the next five to 10 years, and have a marketing company develop content that balances what your brand stands for and what you can adapt from the latest trends. 

Here at Lion & Lion, we have marketing and creative specialists who can while following the trend to make your brand unique compared to your competitors! Contact us now and see how our services can help.