How social commerce in Malaysia is transforming online shopping
Due to the engagement appeal of social media platforms, print and radio media are no longer relevant. Why? That’s because social media has been playing a vital role in our lives. From keeping up with the news and latest trends, to sharing our daily activities. Everything is within easy reach of our phones, including shopping.
In Malaysia, about 83% of the total population of about 32 million people are reported to be active social media users, making Malaysia the fourth largest market for social commerce sectors globally and a suitable platform to help grow your company’s sales.
What is social commerce?
Social commerce is a business tool whereby a company uses social media such as Facebook, Instagram, or Twitter to promote and garner sales for its products and services. In other words, social commerce promotes your online presence through consumer interaction such as likes, shares, and retweets.
With the help of social commerce, you’ll be expanding the entire shopping experience of your store to a personalised level for consumers. Not only that, if the right marketing strategies are employed, your business may even generate leads in and out of Malaysia through social commerce.
How does social commerce help brands and businesses?
Consistent audience growth
Photo by Melanie Deziel on Unsplash
On a platform with millions of existing users and thousands of new users, it is beneficial for companies to use social commerce as a business tool. In Malaysia, eight out of 10 consumers use Facebook for recommendations and reviews before purchasing an item, and around half of all Malaysians use Instagram and YouTube for the same reason.
Using social commerce will also allow your company to analyse your target audience and optimise those analytics when developing your marketing strategies. As a result, you can expect your social media follower count to grow at a consistent rate.
Higher search engine ranking
Search engines such as Google are a common go-to solution for almost every problem. Thus, having a higher search engine ranking will definitely help your business. Social commerce has been proven to drastically increase authentic traffic to your website or e-commerce store, which will ultimately influence your search engine results ranking.
Although there’s no technical or scientifically proven information on how search engines rank websites, having your website links shared across social media to drive more authentic user traffic and engagement to your e-commerce store will give Google the impression that your website is doing well.
Customer retention and loyalty
The good thing about using social commerce for your company is that you’re able to build good relationships with consumers, especially if your target audience is in Malaysia where word-of-mouth is valued. Having a creative social media platform and social currency for your brand can help your business build, maintain, and deepen the trust and loyalty of your customers towards your brand. As a result, your social commerce engagement will increase, and consumers will become your advocates, sharing your products and services on their social media.
Why should you hire a social commerce agency?
Building social commerce for your company may seem easy, but it’s actually harder than it looks. Aside from registering an account on all social media platforms, you actually need to have a professional crew to manage, copywrite and strategise weekly or even daily content for your social commerce.
Not only that, you’ll also need a videographer, editor, and graphic designers to help turn your creative imagination into something real. And that’s not even accounting for the resources – software and equipment – that you’ll need to get the job done.
This is where the social commerce agency comes into play. Working alongside a social commerce agency will not only save you a ton of time, but they can also provide an outside perspective on how to strategise your marketing campaigns.
Here at Lion & Lion, we have an integrated team of more than 130 specialists capable of providing agile solutions for businesses across Southeast Asia. Contact us and see how our services can help grow your social commerce.
References
blog.boxme.asia/social-commerce-malaysia-trending/