AIA - Swipe Up Check Up
THE CHALLENGE:
Malaysia is one of the unhealthiest countries in the world. However, only 10% of eligible Malaysians had their health screened in 2022, as most don't have the time to do their check-ups. As a brand that champions Healthier, Longer, Meaningful Lives, AIA Public Takaful Berhad wanted to get the Malaysian community to check their health, as it is an important first step to a healthier lifestyle.
THE SOLUTIONS:
Instead of asking Malaysians to go to a clinic or hospital, we went to their social media feeds. Using the latest tools and formats on social media, we created a series of interactive preliminary health tests that gave Malaysians a way to test the health of their senses from their screens.
Then, once they get their results, we redirected them to the brand's panel clinics and hospitals to get a complete screening.