Vietjet Expands APAC Footprint with Lion & Lion as Key Partner for Social Media Management and Creative Content

Vietjet, one of Vietnam's leading airlines, has appointed Lion & Lion as its partner for Social Media Management and Creative Content across five key APAC markets: Singapore, Malaysia, Indonesia, Hong Kong and Taiwan. The partnership, effective July 2023, marks a significant milestone for Lion & Lion as its first airlines account, while demonstrating Vietjet’s commitment to expanding routes in the post-pandemic era by leveraging Lion & Lion's unique regional setup of the teams across multiple markets.

Expanding Routes and Harnessing Lion & Lion's Regional Expertise

Vietjet is responding to the growing demand for tourism by expanding its routes across APAC regions. In search of a collaborative agency with a strong presence in the APAC region, Vietjet selected Lion & Lion for their integration capabilities, deep market understanding, and established footprint in the target countries.

The recent launch of new routes from Jakarta to Vietnam exemplifies Vietjet's dedication to attracting more Asian travellers. To ensure the success of this expansion, Lion & Lion's ability to provide local insights, innovative ideas and tailored content for each market played a pivotal role in their selection.

Ms. Phoebe, Marketing Deputy Manager at Vietjet, shares her excitement, explaining the rationale behind choosing Lion & Lion as their creative partner. "With their extensive regional expertise and integrated setup, Lion & Lion emerged as an ideal partner to support us in reaching new markets and connecting with a wider & more specific  audience. Their deep understanding of the local landscape and consumer preferences will play a crucial role in tailoring our messaging and creative content to resonate with each market.”

“We are confident that this partnership will fuel our growth and position Vietjet as a leading player in the APAC aviation industry." she adds.

Hendero Fin, Business Director at Lion & Lion Singapore, expresses his enthusiasm for the partnership, further highlighting the agency's integrated setup as a key advantage. He states, "With Lion & Lion’s Hub & Spoke Delivery Model, we are able  to consolidate multiple markets into one unified way of working that allows us to integrate  resources  across multiple markets, benefiting Vietjet with both cost and operational efficiency.”

Commenting further on the content approach proposed, Jonn Dogra, Creative Director of Lion & Lion Singapore says, "Helping any business take off as a major player in the SEA region is an exciting prospect. 

Vietjet has been waiting in the wings to take the fight to other carriers in the region. Together with the brand team, we're ready to deliver targeted, channel-specific creative communication strategies. We're sure that once you see what we've got cooking everyone will be thinking their first step to Vietnam should be on Vietjet."

Lion & Lion is a digital marketing agency that offers tailor-made solutions with a creative combination of brand marketing and social media strategy. Interested in partnering with Lion & Lion? Drop us a message.