Bilal Khan Rejoins Lion & Lion as Group Director of Strategy and Media Integration

Lion & Lion, the leading Southeast Asian network that integrates data and creativity to drive impactful results, announces the return of Bilal Khan to the den,  as the Group Director of Strategy & Media Integration. With his exceptional expertise in leveraging data to gain a deeper understanding of consumer behaviour, Bilal will spearhead Lion & Lion's integrated strategy product, building synergies between data, creative, media and social to deliver high-quality connected and meaningful brand marketing solutions to clients which shapes a better future for their business and customers.

Pioneered the Strategy Team at Lion & Lion

Bilal, an award-winning global marketer specialising in innovative brand marketing and driving business growth, is no stranger to Lion & Lion. He played a pivotal role in establishing the first strategy department at Lion & Lion, elevating the quality of strategic thinking within the organisation, and collaborating closely with creative, social, and media teams from 2019 to 2021.

In his latest stint, Bilal served as the Regional Strategy & Planning Director at McCann Worldgroup, leading brand strategy for McCann's creative and dotcom businesses and he managed a team of strategists and fostered their growth as T-Shaped strategists in Singapore. Prior to that, Bilal managed connections planning for Starcom on Samsung in the SEA regions and led brand experience for Digitas for Macallan, Coke, and Mercedes at Publicis Groupe.

With an impressive track record spanning over 15 years, Bilal has been at the forefront of driving business growth and brand success for esteemed B2B and B2C brands in APAC and the Middle East. His expertise lies in building meaningful connections between brands, consumers, culture, media, and digital platforms, establishing world-class strategy practices, managing talent, and nurturing client relationships on a global, regional, and local scale, and his industry knowledge spans CPG, telecom, smartphones, beverages, luxury, real estate, beauty, airlines, travel, automotive, government, and healthcare brands.

“It's great to welcome Bilal back. Our organisation and our product have come a long way since he was here last time, so I'm excited to see Bilal further build on that. He has gained valuable regional experience and grown as a leader over the past few years. I'm confident that, with his great international experience, positive attitude, and ambitious approach, he is a perfect fit to enhance our strategic offering and help us take our product of integrating data and creativity to the next level.” says Lion & Lion's Chief Executive Officer, Fredrik Gumpel.

“I am really looking forward to my second inning at Lion & Lion. The company is in a solid position, we have a very talented team and the product is very superior, all enabling us to push the thinking for our clients and deliver high quality truly integrated creative and media fuelled solutions to our clients that drive their business growth and shape a better future for their customers.” says Bilal Khan.

Bilal will oversee a strong team of 10 professionals across regional hubs in Malaysia, Singapore, and Indonesia, further fueling the agency's growth and integration plans.