5 Social Media Trends That Brands Should Pay Attention To In 2023
Social media is rapidly evolving, and 2023 is shaping up to be an interesting year for digital marketers. As new technologies and platforms arise, brands must keep up with the newest trends in order to remain competitive and successfully interact with their target consumers.
Here are five social media trends to look out for this year:
#1 Full-Screen Experiences
Full-screen social media experiences, like those offered by platforms such as Instagram, TikTok and Youtube Shorts, have significantly changed the way people consume content.
They give visual content the attention it deserves and provide a smooth, immersive experience that tempts users to scroll through and interact with a lot of stuff in one sitting. People are now more inclined to absorb a huge amount of content at once rather than interacting with a smaller number of in-depth pieces as a result, which changes consumer behaviour.
Short, snackable material that is simple to consume and distribute has become increasingly popular as a result of this. In general, people's use of full-screen social media has altered.
#2 Social Commerce
The way consumers purchase has changed dramatically over the past three years, and the convergence of social media and commerce has had a huge influence on consumer behaviour, particularly in terms of impulsive buying.
Social media platforms like Instagram and TikTok have implemented features that allow users to make purchases straight from the app, and many businesses have begun to use these channels to reach and connect with their target audience. The availability of commerce-first formats, like shoppable content and in-app stores, has also made it simpler for brands to sell their products/ services.
In short, the integration of social media and commerce has resulted in a smoother and easier experience for customers, which has most certainly contributed to an increase in impulse purchasing.
#3 Multi-Sensory Social Media
The future of digital communication is multi-sensory social media, as platforms attempt to include additional sensory components outside of text and photos. It comes as no surprise that social networks are beginning to accept audio content, given the explosive development of podcasting and the rising popularity of smart speakers.
Users will soon be able to produce and consume audio content through podcasts, sound bites and live audio streaming on YouTube, Twitter, Facebook, LinkedIn and TikTok, among other platforms.
There are now more avenues for brands and marketers to interact and connect with their audiences. Brands will need to figure out how to leverage these new forms as multi-sensory social media usage rises, in order to successfully communicate their message and forge closer relationships with their audience.
#4 Community and Community Management
Tight-knit communities on social media platforms like Telegram, Discord and Signal are likely to continue to be a crucial tool for bringing people together in the future, but it is difficult to forecast exactly how they will change. Participating in these communities, which are frequently very active and passionate about a specific subject or product, may help businesses develop relationships with their target audience and position themselves as thought leaders in their field.
Additionally, these groups may give organisations insightful information about client requirements and preferences, enabling them to modify their goods and services to better suit their target market. Word-of-mouth advertising thrives in these close-knit groups because community members are more willing to distribute and endorse goods and services to their friends and followers.
Overall, engaging in close-knit communities on social media platforms like Telegram and Discord may be a useful tactic for developing a strong and successful brand in 2023, and it is likely to remain a viable method of reaching and engaging with customers in the future.
#5 Web3
We’re anticipating a shift away from centralised platforms towards decentralised and autonomous alternatives as decentralised technologies like blockchain and peer-to-peer networks gain greater traction. This shift will subsequently have significant implications for brands, as they seek to find their place in the new Web3 landscape.
In order to be relevant and competitive, brands will need to adapt and discover their niche as the Web3 environment develops. To do this, a solid understanding of the underlying technologies and how they may be applied to increase value for customers is required. If brands can effectively capitalise on the emerging Web3 trends, they will be well-positioned to prosper in the rising digital economy.
In a nutshell:
The emergence of social commerce, immersive content and Web3 suggest that 2023 will be a spectacular year for social media.
Brands may get insightful information and decide how to best serve the demands of their consumers by regularly monitoring social media for brand mentions, customer behaviour and sentiments. With that, social listening will be more important for companies looking to stay competitive and establish deeper relationships with their consumers in the ever-evolving digital environment.
Email us at info@lionandlion.com to learn more about how the right social media strategy can benefit your brand in 2023.