Lion & Lion Malaysia and Guardian celebrate the return of family reunions with a modern twist on a Hari Raya classic
Number one health and beauty retailer, Guardian Malaysia, proudly rolls out its first-ever music video to evoke the much-missed feeling of returning to one’s hometown for Hari Raya. Titled ‘Kembalikan Kemeriahan bersama Guardian’, the music video was designed and produced by creatively-driven, digital-first agency Lion & Lion Malaysia to celebrate the return of family reunions after two years of restricted travel due to COVID-19. The heart-warming video was shot on location in paddy fields and a rustic village, and features local celebrities Noorkumalasari, Wani Kayrie, and Sofea Shaheera in the lead roles.
Capturing the spirit of the festive season
‘Kembalikan Kemeriahan bersama Guardian’ tells the story of four sisters as they make their long-awaited journey back to their hometown together, riding colourful Vespas to surprise their mother for Hari Raya. The sisters travel to their childhood home, stopping along the way to help fellow Malaysians on the road.
The video is anchored on the song itself, ‘Pulang Di Hari Raya’. Widely regarded by Malaysians as a classic staple of the festive season, the song was originally performed by Noorkumalasari, who makes a cameo as the mother. Actress and singer Wani Kayrie performs the updated version of the song in addition to playing the lead role as the sister dressed in orange, while social influencer Sofea plays the second sister in pink.
Combining tradition with modernity to engage a new generation
“Guardian Malaysia has established itself as the trusted leading pharmacy and health and beauty retailer of choice for the community. Many of today’s young shoppers grew up shopping with Guardian. We wanted Guardian’s debut film to truly resonate with those who have been anticipating celebrating Hari Raya with their families in person, and we know that Hari Raya music videos are something Malaysian millennials look forward to every year,” said Wai Sim Liew, Business Director, Lion & Lion Malaysia.
According to Hans Lee, Creative Director, Lion & Lion Malaysia, every element of the music video was designed to bring out the nostalgic experience of balik kampung, while also making it relevant to Guardian’s younger audience.
“We came across ‘Pulang Di Hari Raya’ by Noorkumalasari and knew that this was the perfect song, with a catchy feel to it, to capture our storyline. To further resonate with our audience, in particular the younger ones, we updated the lyrics and had Wani Kayrie cover it,” said Hans.
"We also came up with the idea of using Vespas instead of cars. This allowed us to incorporate beautiful outdoor shots as the sisters journey across the city to their hometown,” he added.
Angela Teo, Head of Marketing for Guardian Malaysia and Brunei said, “’We felt that the heart-warming tale of the four sisters’ neatly-hatched plan to surprise their mother, only to find it back-firing on them in a joyful way, captures the essence of what most Malaysians are feeling this Hari Raya. It does not matter how long and winding the journey home is, as long as one gets to celebrate Raya safely with loved ones.”
The music video ‘Kembalikan Kemeriahan bersama Guardian’ is currently live on Guardian’s social media platforms.
Facebook: @Guardianmy
Instagram: @Guardianmy
YouTube: @Guardian MY
Credits:
Chief Executive Officer: Fredrik Gumpel
Chief Creative Officer: Cheelip Ong
Creative Director: Hans Lee
Head of Creative Content: Claudia Low
Copywriter: Amni Yusoff
Business Director: Wai Sim Liew
Assc. Client Director: Kelsey Rabindran
Client Manager: Nicole Tan
Client Executive: Atira Redzuan
Social Media Executive: Putri Ismail
Director: ZR
Director of Photography: Kenz Koh
Executive Producer: Pat Singh
Producer : Shu Ying Tan
Producer: Lee Zinyau
Production Assistant: Saqinah, Ain & Faiz
Art Director: Kok Wei, Invisibleworks
Wardrobe: David Chang, Trailer Trash
Hair & Makeup Artist: Yaya & Azwa , Malya Artwork
Location manager : Wafi & Shah
Offline Editor: Codain
Post House : Tank3 Asia
Producer Post: Siva
Colorist: Katelynn Tan
Online Editor: Victor Lim
Animation Director: Yuer Leong
Motion Graphic Designer : Jonathan Fong, Kenny Tay
Audio House : Think Tank Music
Sound Engineer : Rodney Thomas
Music Composer : Teoh Eng Hooi
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