Digital marketing in Malaysia is gaining a surge in searches recently. Here’s why

Digital marketing, contrary to popular belief, has been around for decades. As a matter of fact, it has existed since the World Wide Web was  introduced in 1991. But it was not until Netscape launched a mass-market browser did people start becoming more active online. 

Since then, the Internet has grown to become a crucial tool for marketers, whose importance was further amplified by the creation of new jobs such as social media managers and digital marketing executives, among other titles. Moreover, the usage of the Web made agencies expand their portfolio to include digital marketing, while many digital-specific agencies and digital marketing companies in Malaysia were birthed to accommodate the change in the marketing landscape. 

Photo by charlesdeluvio on Unsplash 

Why is digital marketing in Malaysia so popular?

The World Wide Web has gone from a tool to disseminate information to a key platform for brands ‒ this move is simply because so many people are logging into the Internet for hours a day. In fact, as of January 2021, according to Statista, there were a whopping total of 4.66 billion active Internet users worldwide, accounting for 59.5 percent of the global population. On top of that, Statista also revealed that in 2020, 28.4 million people were accessing the Internet in Malaysia, and that figure is expected to increase to more than 30 million by 2025.  Hence, brands need to implement a sustainable digital marketing strategy with the right tactics in order to reach online target audiences with the right data to build long-term value. 

The Internet has become a tool of information for the masses. Social media has become a way to connect with others, search engines hold major power in what we read or view, online news platforms deliver us news in real-time, and so forth. It is undoubtedly a sea of information ‒ all at the touch of our fingertips. Nowadays, gaining information has become easy as we no longer have to solely rely on traditional outlets like physical flyers, newspapers, billboards ‒  all of which are still accessible to a certain point ‒ to reach our audience.

Online, you can reach the masses faster, target locations further from your reach, filter your audience, change your assets, drive awareness on multiple platforms, and more. The Internet has undoubtedly propelled brands and marketing into a realm of possibilities, especially because of the ever-changing algorithms.

Is digital marketing a necessity?

Yes. Here’s why:

• Connect with online consumers at every stage: At every stage of the customer funnel, you can tailor your ads accordingly. You can use the power of social media to teach them about your brand or product, while also using digital marketing ads to further reach your audience. 

• You can analyse results and data: With traditional marketing tactics such as billboards or flyers, you are unable to pinpoint how many people your ads have reached, nor their interests or behaviour. But with digital marketing, you are able to track different metrics depending on your goals. For example, Facebook Business allows you to track ads by looking at the number of link clinks, engagement, impressions, and more. By looking at these results, you can better understand your audience and tailor your future strategies more accurately to better communicate your campaigns and more effectively reach your business goals. 

• Target your audience and reach people with high intent: With almost everyone going online, you are able to segment your market using platforms such as Facebook and Google which allow audience targeting based on criteria such as interests, and habits, among others. 

• Additional sales channels for brands: Of course, digital marketing is not meant to replace other ways of marketing. Instead, it works hand in hand. It can be another channel that allows you to reach out to potential customers by retargeting those who have shown interest in your brand. Additionally, digital marketing also allows for lead generation for potential customers. 

• Drive traffic to your website: Many brands and products have websites that state crucial information to drive consumer interest. But what good is a website without traffic? This is where digital marketing comes in. With ads, or organic strategies, you can drive people to visit your website. 

Photo by Lilly Rum on Unsplash 

The importance of digital marketing strategies and finding a digital agency in Malaysia

Of course, you cannot move forward with digital marketing without a strategy. As it involves money, you should expect some returns upon investing.

But with digital marketing, returns, or the ever-popular Return on Investment (ROI), don't always have to be conversions. It allows you to become a marketer on a larger scale, letting you market your product with different intentions, drive brand awareness, generate leads, drive traffic to your website, and other possible calls to action. 

Some digital marketing strategies include search engine optimisation (SEO), paid searches, displayed advertising, social media marketing, content marketing, email marketing, influencer marketing, affiliate marketing, and many more. 

Digital marketing in Malaysia is a vast concept, which is why we at Lion & Lion are ready to help you achieve your brand goals. We are a creatively driven, digital-first agency that offers tailor-made solutions with a combination of brand marketing and media strategy. 

As a digital agency in Malaysia with a portfolio of client brands across different industries including Emborg, Tropicana, Petronas, Taco Bell, OCBC Bank, and Magnolia, we are able to provide strategies that have proven their value. Reach out to us and we will work out the best digital strategy for your brand. 

Interested? Contact us here today.