Zouk Appoints Digital Marketing Agency Lion & Lion for ZoukOut 2017
Zouk, the pioneer clubbing institution in Singapore and a subsidiary of Genting Hong Kong, has chosen digital marketing agency Lion & Lion as ZoukOut’s digital media agency following a competitive pitch. Lion & Lion will handle digital media for ZoukOut in Singapore, Malaysia, Indonesia, Australia and Thailand.
The organisation behind one of Asia’s largest and most iconic dance music festivals cited Lion & Lion’s strategic thinking and media expertise as the key reason for the appointment.
“Lion & Lion demonstrated performance know-how and a strong understanding of the music festival scene. We were also impressed with their digital expertise and the agency’s performance-driven objectives. We look forward to working closely with the team at Lion & Lion to drive an effective and successful digital campaign for ZoukOut this year” said Jason Kong, Associate Marketing Director at Zouk Singapore.
Sumit Ramchandani, Managing Director, Singapore at Lion & Lion echoes the sentiment “Considering that driving business results is part of our DNA, we are thrilled to be working with a team who is highly data-driven and KPI oriented. ZoukOut is set to be Asia’s largest beach music festival, so the team is excited to be supporting the success of this year’s event”.
More information on ZoukOut can be found on their event site.
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Lion & Lion is an award-winning, digital agency operating in Asia focusing on delivering impact to their clients businesses with an integrated, data-driven and strategically led approach to digital marketing.
With offices in Kuala Lumpur, Singapore, Hong Kong, Jakarta, Taipei, and Ho Chi Minh City, and more than 180 digital experts, Lion & Lion has a prestigious and growing portfolio of clients including The Coca-Cola Company, Google, L’Oréal, Danone, Nestlé, and more.