Following a competitive pitch, Indonesia’s leading telecommunications provider XL Axiata chooses Lion & Lion as its leading digital agency starting January 2019. The new partnership will see Lion & Lion developing and executing XL Axiata’s digital engagement strategy, creative development and social content.


The strategic and integrated proposal that Lion & Lion presented was impressive. The team showed a deep understanding of the telecommunications landscape in Indonesia and their impact-driven approach to digital marketing is exactly what we need to further grow the network brand, XL Axiata, to become the most preferred data connectivity provider by 2020,” says Frinzy Zulkarnain, Group Head of Customer and Brand Experience.


Steven Ghoos, Managing Director says, “The team and I are truly excited to work with XL Axiata. Within the telco industry in Indonesia, XL Axiata has the strong value proposition of data speed and stability, which are important to stay connected in the world’s largest archipelago. We are excited to work with this forward-thinking brand and drive campaigns for Indonesia’s highly connected digital consumers.”



Isabella Poulsen

Corporate Communications Manager

M +60 17 6556 302



Steven Ghoos

Managing Director

M +62 82112962912