#SuaraTanpaRokok campaign

In Indonesia

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OUR APPROACH

We initiated the #SuaraTanpaRokok campaign to generate awareness on the dangers of long-term smoking for both active and passive smokers.

Together with several tobacco control advocates, a microsite was established, which featured videos, statistics and close-to-home smoker stories. To further highlight the gravity of this campaign, Facebook posts and KOLs were strategically integrated to drive traffic to the website and to engender conversations with our target audiences.

SuaraTanpaRokok Campaign - Lion & Lion

THE RESULTS

10M

People remembered seeing
the campaign online

30M

Impressions on
Facebook

19.1M

Impressions on the
#SuaraTanpaRokok hashtag

Based on a national survey, a mammoth estimate of 10 million people remembered this digital campaign. A great amount support was shown on social media, from over 30 million impressions on Facebook to 19.1 million impressions on the #SuaraTanpaRokok hashtag.