#memangOHSEM campaign

In Malaysia

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OUR APPROACH

We built #memangOHSEM, a social ecosystem designed to get the attention of tweens, supported by the influencers they were likely to listen to – tween/teen KOLs.

Dutch Lady MemangOHSEM - Lion & Lion

Organic postings through Instagram via @dutchladymy and KOL postings sought to drive engagement with tweens, while Facebook postings encouraged product redemption from parents both online and via roadshows, where Facebook Live was also utilised.

Dutch Lady Malaysia Instagram - Lion & Lion

THE RESULTS

+600

Non-incentivised
user-generated submissions

+97%

Positive campaign
mentions

10.5k

Increase in
fan base

+50.4k

Organic reach
on Instagram

With the primary goal of building a community among tweens, the campaign achieved milestones across various metrics such as +600 non-incentivised user-generated submissions, +97% positive campaign mentions, well over 10.5k increase in the fan base, and +50.4k organic reach on Instagram.

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