In Malaysia Singapore / Integrated Strategy, Creative, Campaigns, Media & Analytics, Social Media
THE CHALLENGE
Acer Taiwan wanted to increase brand awareness, reach hardcore gamers, and communicate the values of Acers' Predator PC and other gaming accessories.
OUR APPROACH
Four key themes were defined to set the direction for the content and social engagement strategy, which supported each step of the consumer journey and social personas. Additional, new product announcements and launches in the Taiwan market was communicated through social media.
Popular game titles, gaming slang and trending topics were leveraged for the creative concepts to engage and connect with the hardcore gaming audience and at the same time communicate the product value.
THE RESULTS
2.7K%
increase in Share-of-Voice
(Q1’18 – Q2’18)
700%
Share-of-Voice increase for FB and IG
(Q1’18 – Q2’18)
175%
increase in positive mentions
on social media
The continuous efforts on social and creative content successfully improved and boosted Acer Taiwan’s brand awareness on multiple parameters, and effectively reached Acer’s audience of hardcore gamers through social media.
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