Virgin Active Singapore has decided to extend its partnership with integrated digital marketing agency Lion & Lion. The extension increases Lion & Lion’s responsibilities from handling Virgin Active’s social media channels and search to include full content marketing for social media, EDMs and blog articles.


For the past year, Lion & Lion has helped Virgin Active grow its business in Singapore through day-to-day support on the brand’s digital operations, supporting Virgin Active’s ongoing campaigns as well as being responsible for growing Virgin Active’s online presence through both search media (Read more).


Damien Posterino, Head of Sales & Marketing for Southeast Asia at Virgin Active states, “We’ve built a solid partnership with Lion & Lion in 2018 and saw an opportunity to extend the scope of work for our content marketing initiatives for 2019. The Lion & Lion team came up with ideas strategically built on insights for our brand that were detailedly presented in a fully integrated proposal tailored to fit our current objective of lead nurturing.”


“Virgin Active is a leading international global fitness club operator, and it has been exciting to be a part of its growth journey. We are looking forward to continuing our partnership, and to bring forward Virgin Active’s personality and a promise of making exercise irresistible, beyond the four walls of its fitness clubs,” explains Sumit Ramchandani, Chief Client Officer at Lion & Lion.


Since Virgin Active launched in Singapore six years ago, Lion & Lion has supported Virgin Active as part of their ongoing club expansion, which now counts a total of 6 clubs. The brand expects to open an additional club with the digital help from Lion & Lion in 2019.


Interested in partnering with Lion & Lion? Drop us a message or give us a call.



Lion & Lion is an award-winning, digital agency operating in Asia focusing on delivering impact to their clients businesses with an integrated, data-driven and strategically led approach to digital marketing.
With offices in Kuala Lumpur, Singapore, Hong Kong, Jakarta, Taipei, and Ho Chi Minh City, and more than 180 digital experts, Lion & Lion has a prestigious and growing portfolio of clients including The Coca-Cola Company, Google,Danone, L’Oréal, Dairy Farm, and more.



Isabella Poulsen

Corporate Communications Manager

M +60 17 6556 302