Following a competitive pitch earlier this year, Sun Life Financial has selected Lion & Lion as its digital marketing agency. Digital duties include integrated digital strategy, social, creative, campaign production, influencer management and media. 


The Lion & Lion team came up with a strong digital strategy and based the campaign concepts on market and competitor review, which revealed strengths, weaknesses, opportunities that Sun Life Financial Indonesia could tap into. The team delivered outstanding creative executions which have been a step change from what Sun Life Financial Indonesia has been doing previously,” says Hermawan Kurnianto, Digital Marketing & Creative at Sun Life Financial Indonesia. 


Managing Director, John Campbell-Bruce says, “Sun Life is focusing on using digital to transform how they communicate and provide value to their customers. We are thrilled to partner with them and push the Sun Life brand to become the number one insurance brand for millennials in Indonesia. Sunlife is a brand that cares for its customers through a connection between financial and physical health; a vision we also share.”


The partnership sees Lion & Lion advancing Sun Life Financial’s position in the market by helping Indonesians achieve lifetime financial security and live healthier lives through a range of protection and wealth management solutions.


John Campbell-Bruce recently joined Lion & Lion as the new Managing Director for Lion & Lion in Indonesia, read more here.


Looking for a partner for your next digital marketing campaign? Get in contact below.



Isabella Poulsen

Corporate Communications Manager

M +60 17 6556 302