Lion & Lion has partnered with Signet Armorlite AMERA to develop their social media communication globally.
The agency’s new global campaign highlights life’s colourful moments to drive brand awareness of KODAK Lens’ vivid imaging technology.


Lion & Lion has partnered with Signet Armorlite AMERA to develop their social media communication globally. The agency’s new integrated digital and social campaign is designed to raise brand awareness while connecting with its target audience.


Presenting KODAK Lens’ Colors of Life through the most vivid moments of life

In line with KODAK Lens’ promise of “See the Colors of Life”, Lion & Lion will be developing a global social campaign in which the colours of life are “defined by the moments and emotions that are seen vividly through the eyes of KODAK Lens’ users,” according to Cheelip Ong, Regional Chief Creative Officer, Lion & Lion.


“We want our audience to experience how KODAK Lens can help them see the joyful moments of life with even more sharpness and vividness, by presenting life’s big moments, giant gestures and grand emotions with memorability and clarity,” added Cheelip.


Global creative content, local market adoption

The partnership will see Lion & Lion Singapore execute a one-year social media campaign in different markets globally for KODAK Lens. Markets include Southeast Asia, China, Africa, Russia and more. Content developed for the campaign was specifically chosen for its relevance across different cultures, providing easy adoption within each target market.


According to Chien Chiang, Managing Director, Signet Armorlite AMERA, “Lion & Lion presented a creative solution that was very much aligned with what we wanted to showcase globally for KODAK Lens, namely clarity, vividness and celebrating the possibilities that life has to offer. Furthermore, their expertise in relating to a digital generation means that they will be able to build and strengthen that essential emotive connection internationally, while staying true to the KODAK brand legacy,” Chien said.


Steven Ghoos, Managing Director of Singapore, Lion and Lion, opined, “We are excited to work with a world-class brand like KODAK Lens, bringing the product experience to life through emotional storytelling. With the fast-paced social media and digital revolution that we are living in, the emotionality of being able to share life’s moments, big and small, is even more relevant today and we look forward to helping KODAK Lens tell that story.”


*The Kodak trademark, logo and trade dress are used under license from Kodak. © 2021 ELOA, Inc.


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James Lim

Senior Corporate Communications Manager