Sharp Electronics Apoints Lion & Lion as lead Digital Marketing Agency
Sharp, the Japanese consumer electrical pioneer, has chosen digital marketing agency Lion & Lion as their lead digital marketing partner in Malaysia. The partnership sees the brand establishing a stronger online footprint, utilising the agency’s integrated capabilities to strengthen Sharp’s presence online, starting with social media marketing for Facebook.
With their customers spending more and more time online, social media plays an increasingly important role in their path to purchase. With this in mind, Sharp – Roxy Sales & Service Company (M) Sdn Bhd (SRSSC), the brand’s marketing arm in Malaysia, are taking steps to laser-focus their digital efforts to ensure they are connecting with their customers at the right time, with the right content through the right channel.
Cheska Teresa, Managing Director for Lion & Lion in Malaysia says “We are excited to be working with an innovator in such a competitive and aggressive category. This partnership is a great opportunity to further drive Sharp’s philosophy of outstanding customer service and the delivery of high-quality products and solutions in the digital space”
The new digital marketing strategy will help customers get access to more information on the products they love; boosting sales and making room for growth. With a fresh and carefully crafted digital activation, Sharp hopes to connect with its customers.
Bob Kahar, SRSSC’s Head of PR and Advertising says “We appointed Lion & Lion due to their strategic thinking and creative ideas which we believe will bring results. We are confident that through mutual collaboration we will establish a stronger digital presence and connect with our audience on a new level.”
Lion & Lion have now taken over Sharp’s social activities, which started with a festive Facebook campaign over the Raya period.
Interested in partnering with Lion & Lion for your next campaign? Drop us a message or give us a call.
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Lion & Lion is an award-winning, digital agency operating in Asia focusing on delivering impact to their clients businesses with an integrated, data-driven and strategically led approach to digital marketing.
With offices in Kuala Lumpur, Singapore, Hong Kong, Jakarta, Taipei, and Ho Chi Minh City, and more than 180 digital experts, Lion & Lion has a prestigious and growing portfolio of clients including The Coca-Cola Company, Google, L’Oréal, Danone, Nestlé, and more.