MEDIA & ANALYTICS
We advise, plan and execute digital media investments based on a data-driven, high frequency testing and optimisation approach focused on return on investment. As a Google Premier Partner, Facebook Agency Partner and Kenshoo Pro Agency, we are specialised and certified in all major platforms, and we partner with leading ad-tech companies to ensure high efficiency, brand safety, viewability and avoidance of ad fraud.
Our large, multi-skilled media team has global expertise with both performance and brand-driven strategies, and works in tandem with our other services to ensure full alignment and integration between content, media and platforms.
We believe in full transparency across activities and results (i.e. no proprietary, black box tools), commercial agreements with aligned incentives and fully transparent resource-based pricing, with no markups or hidden fees, and where any and all rebates belong to our clients.
PLANNING, BUYING AND OPTIMISING MEDIA
- Media Strategy
- Competitor Analysis
- Campaign Setup
- A-B testing & Optimisation
- Bid strategy
- Prediction modelling
- Cross-channel Ad Tracking & Attribution
- Ad Verification
- Specialised resources for all major platforms including Google, DoubleClick, Facebook, Instagram, Twitter, YouTube, Line, LinkedIn, Bing, & Yahoo etc.
- Certified for Google Adwords (Search, Display, Video, Mobile, Shopping), Google Analytics, Facebook Blueprint, Kenshoo University, etc.
- Implementation of Analytics for App or Web
- Certified for Google Analytics
- Google Analytics 360 Suite Capabilities
- Audits & Recommendations
- Pixel & Tag Implementation
- Custom-built Dashboards