Twitter Starts Live Videos

Weekly Social Wrap-Up is our update on the most tender, juiciest, leanest cut of news happening in the social media world. Today, we take a look at Twitter’s new Live Video feature, as Facebook dives into controversial waters and Instagram introduces even more interesting features for us to look into.
 

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Twitter Is Opening Up Live Video to Take on Facebook
Twitter is placing a bigger bet on video. The microblogging site and its live video app Periscope announced an application program interface, or API, today that makes it easier to stream videos from cameras and other equipment. The company is plugging streaming technology into hardware, software and cameras that let users start video broadcasts without needing to connect to the Twitter or Periscope apps.
 

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Instagram Announces New Option to Save Live Broadcasts
Instagram introduced the addition of a live-streaming option to their app in November with the hopes of capturing the attention of younger audiences. The approach seemed like another way to appeal to the Snapchat crowd and provided more intimacy and privacy, but it seems like that use-case has proven less relevant, with Instagram now adding a new option to save your live videos to your camera roll after the broadcast is over.
 

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Facebook Won’t Take Responsibility for Fake News
Facebook may not want fake news, but it’s hard to argue that they do not want all the content. Facebook was built to foster engagement, and sensationalism (just one of the many forms of Fake News) encourages engagement. It will be interesting to see how this plays out.
 

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Retailers Can Now Make Instagram Posts Much More Shoppable
Since November, the Facebook-owned, imagery-based app has been testing more multidimensional, organic posts for retailers, letting 20 select brands add product information and links to their photos. Today, the feature, called Instagram Shopping, will be available widely in the U.S. to apparel, jewellery and beauty brands.
 

OUR TAKE
Twitter seems to have taken a big step by introducing Live Videos. With social media giants like Facebook and Instagram already utilising this feature, Twitter will have a lot of catching up to do. Although, with the amount of research it has been doing, it may be able to pull it off.

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