TWITTER INTRODUCES NEW AUTOMATED RESPONSES – WEEKLY SOCIAL WRAP-UP

Weekly Social Wrap-Up is our update on the most tender, juiciest, leanest cut of news happening in the social media world. Today, we look at Twitter’s new automated replies, new resources for business influencers on Facebook, and a little bit of love coming to YouTube’s comments section

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New Quick Reply & Welcome Messages in Twitter’s Direct Messages
Two new features were released on Twitter: quick replies and welcome messages. It is designed to help businesses create more responsive, full-service experiences and opens up new possibilities for how people engage with businesses on Twitter. Could we be seeing the dawn of Twitter’s version to chatbots?
 

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Facebook Introduces New Resources For Business Influencers
Facebook introduced new resources for business influencers, including a downloadable Business Influencer Guide to help business leaders get started, build a strategy and connect with their audience on Facebook. You’ll find a hub full of educational and best practices in the hub.
 

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YouTube Comments Section Gets A Little Upgrade
YouTube content creators will be getting three new features to help moderation the comments section. Pinned comments will allow you to promote a specific comment by pinning it to the top of your feed. Creator hearts allows you to give a “heart” to your favorite comments, making it easy to acknowledge comments from your community. Finally, creator usernames will show your username under the text with a pop of colour around it so your viewers can easily tell that the comment is coming from you. They may be small, but it’s a helpful update to the section.
 

OUR TAKE:
Twitter’s new automated replies could be the start of a new AI system. Many tech companies are adopting AI as the way forward, and we’re seeing Facebook and Dominos already on-board with their own implementation of AI. We’re eager to see where Twitter is going with this, and how more brands are coming up with more creative ways to market their products through AI.

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