FACEBOOK CHANGES ITS NEWS FEED ALGORITHM
This Week in Social is our weekly update on the latest changes and trends happening in the social media world. Today, we look at Facebook’s changes to News Feed (again!), Twitter’s new features and Pinterest’s ad on the web.
Facebook announces changes to News Feed Rankings
Facebook will be making changes to the news feed ranking that favours updates from your friends and family. It may cause reach and referral traffic to decline for some pages however, depending on the audience. Facebook recommends that page owners continue to post things that are more likely to be shared with their friends, citing its publishing best practices as a guide for this.
Twitter introduces its very own Dashboard
Twitter’s new Dashboard is a free tool that offers advanced features for business owners. Brands can now get tweet ideas, monitor performances, and schedule tweets from the Dashboard. A beta version is currently available to US-based businesses on iOS and the web.
#Stickers are coming to Twitter!
Soon, Twitter will allow us to select from the library of hundreds of accessories, emoji, and props to make photos more fun. You can use multiple stickers on a photo, resize and rotate them, and place them anywhere on your picture. It’s Twitter gone Snapchat-ish!
Pinterest is becoming the platform for shopping
Since they launched Buyable Pins, Pinterest’s partners have seen great results, with brands seeing sales coming from Pinterest increase by 73%. Now, they’re making Buyable Pins available on the web. 93% of people use Pinterest to plan for purchases and another 87% have made a purchase after seeing a product they liked.
The news this week is definitely the change Facebook is about to bring to News Feed Rankings. It’s a good change for users nonetheless; and another welcome change on top of the one made in 2015 that brings more relevant content to users. What does it mean for brands? We may see a dip in engagement depending the audience and are bracing ourselves for what’s to come. We’ll only able to adjust our strategies accordingly when we get more news on this.
We love the new direction Twitter is taking too, with its new 140 second videos, changes to its character count, and now Dashboard and #Stickers. They seem like they’re trying to attract more millennials, and we can’t wait to see what other features they bring in the near future.