TWITTER RE-EVALUATES ITS 140 CHARACTER LIMIT

 

This Week in Social is our weekly update on the latest changes and trends happening in the social media world. Today, we look at Twitter’s re-evaluation on its character limits, more Facebook video features features, and Instagram’s move to shut down its feed API.

Twitter to re-evaluate its 140 character limit:

Twitter will be making changes to simplify Tweets in the coming months, and what counts towards the 140 characters. Tagging @names for instance in replies and media attachments (like photos, GIFs, videos, and polls) will no longer contribute towards the 140 character limit. This update will be available over the coming months.

 

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Facebook enables Continuous Live Video support

Facebook now allows for non-stop, long-form broadcasting. According to TechCrunch reports, the only tradeoff for the Continuous Live Video API is that unlike the normal Facebook Live stream, there’s no option to let people replay the stream later. Facebook also rolled out a new geotagging feature to the Live API, which allows publishers to make a video visible based on the user’s location.

 

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Facebook introduces engagement graphs for Facebook Live Replays

Facebook is putting reactions to work by using them to power a visualised timeline of when a Live video receives the most engagement. You can now can fast-forward through the recorded replay of a Live, and essentially see when the video gets interesting and skip there.

 

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Facebook shuts down its desktop-based Ad Retargeting Exchange

Facebook is shutting down Facebook Exchange and moving advertisers to newer products that focuses on mobile-first advertising products. With consumer usage primarily moving to mobile, desktop has become a smaller and smaller part of Facebook’s business and the company will focus on newer products with mobile retargeting features. The company has already begun moving clients and partners over, looking at a complete migration by November 1, 2016.

 

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Instagram is shutting down feed API

Instagram is shutting down its feed API on June 1 as part of a bigger shift to create more services on its own app. TechCrunch reports that the feed API usage is relatively small, but there are some notable services being affected by this update, including Flipboard, IFTTT, and Being.

 

OUR TAKE:

Twitter’s move to re-evaluate its 140 character limit is a change we’re delighted to see, as attaching media and replying long usernames have always been a challenge. More welcome changes are coming from Facebook too, as we see new features catered towards video. Speaking of video, as a medium, it’s here to stay – and it will continue to grow.

Instagram’s shutdown of its feed API on the other hand leaves us wondering if this will affect the growth and posts engagements. Sure, consistent user experience across the service is something to champion for, but is the sacrifice for wider reach and higher engagements worth it?

 

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