LIVE STREAMING IS NOW ON YOUTUBE

This Week in Social is our weekly update on the latest changes and trends happening in the social media world. Today, we look at new live streaming services from YouTube and Tumblr, Twitter’s extended video and Facebook’s new tools.
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Live streaming is now on YouTube
YouTube has launched live video streaming on its mobile app. This will have all the features that regular videos have, including searchability, view recommendations and playlists. It’s currently launched to a select group of users, and will be rolling out to more people soon.
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Facebook and Instagram are getting new collaboration tools
Facebook’s new platform called Creative Hub is designed to help Facebook and Instagram ad creators easily manage their multi-party workflow. We’ll soon be able to watch video ads (in test mode) on smartphones before they go live. The system should allow marketers and brands to cut down on communications and save valuable time.
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Twitter extends videos on Twitter and Vine
Twitter introduced the ability to upload longer videos on mobile phones and Twitter.com. Now, anyone is able to create video Tweets of up to 140 seconds long. It is currently being tested on Vine within a small group of Vine creators, and plans to roll out to more users later.
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Facebook removes ability to embed links in native video
Facebook has withdrawn the ability to embed links into video clips. A company spokesperson confirms that Facebook is exploring other ways for partners to achieve similar objectives, and will have an update in the coming months.
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Tumblr adds Live Video too!
Tumblr users can now post live videos through YouNow (iOS, Android), Kanvas (iOS, Android), Upclose (iOS, Android), and YouTube (Android-ready right now, iOS-ready in a few days). It can be posted directly onto their and other users’ dashboards. These live video posts can be saved after the broadcast ends and then reblogged just like any other posts.

OUR TAKE:
Live video streaming continues to gain momentum. One of the first big names of live streaming service, Twitch, was bought by Amazon for a whopping $970 million in cash! That’s how big a deal live streaming is, and other social media platforms have since been playing catchup with the launch of Periscope and Facebook Live, as well as YouTube and Tumblr’s own versions. Should these social media channels decide to monetise them, we can expect more advertisers and brands to be on board.

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