This Week in Social is our weekly update on the latest changes and trends happening in the social media world. Today, we look at Periscope and Facebook’s new features coming to live video, as well as Twitter’s aim to reach 286 million active users by end of year.


Periscope introduces Replay Highlights and Embedding
A new feature called Highlights has been added to Periscope, which automatically generates a short trailer for every Periscope broadcast. You can watch highlights of your home feed to catch up on broadcasts you missed, visit another user’s profile to see previous broadcasts, or of any search result. Additionally, you can now embed Periscopes anywhere on the web by simply embedding the Tweet associated to it.
Facebook adds targeting options to Facebook Live

Among the many changes added to Facebook Graph API, is the ability to now target live videos to only stream to certain ages, genders, languages, or locations of viewers through the API. This makes live streaming more accurate and relevant to the audiences.

You can now “Suggest” a Snapchat profile
Snapchat has added a new feature that allows users to suggest friends to follow someone. To Suggest, go into the Stories list, then tap and hold on someone’s name until a new option appears. Tap the blue arrow on the right, and you can send the account to others as a private chat message.

Twitter is looking to have 286m active users by end of year
eMarketer estimates that Twitter’s 10.9% growth this year will bring its monthly active population to 286.3 million by the end of this year. The US still hosts the most Twitter users, then followed by Brazil, Japan and Mexico.

We and the consumers love live video content – and social media giants are pushing it too. More features are being introduced every day that makes it easier for brands to publish content, promote it and make this content easily discoverable for audiences too. Many brands are already seeing huge success through live video content, and we can expect more brands to catch on really soon.


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