ROAR MATERIAL – ISSUE #3
Roar Material is Lion & Lion’s own curated news, featuring the digital marketing and creative industry’s latest trends, campaigns and events. Read on to see what has been happening over the past week:
The shelf has published a handy yet comprehensive guide to influencer marketing for brands and marketers. You can also read up on their guide to selling during the holiday season with the help of influencers.
The Facebook owned Instagram announced that it will start counting views on videos. Previously measured with just “hearts”, this metric will give us a better measurement of performance. Instagram will mark a view at the three second mark, like Facebook.
Also, ads now video ads now are up to 60 seconds in hopes to attract TV spot ads on its platform.
Taking advantage of the advertising cultural phenomenon, brands have used Snapchat as part of their effort to tease and kick-off their campaigns prior to Super Bowl. Click through to see these 7 brands’ Snapchat videos.
Facebook is currently testing to allow Page managers are now able to write multiple versions of a post in different languages. It will automatically display the language most relevant to users based on their settings.
After the acquisition of Bizo at $175 million back in 2014, LinkedIn have decided to shut down its ad business after accounting for only 21% of it’s Q4 revenue. We’ll just have to wait and see how things pan out, given the demand and success of its sponsored content.
Some users may start seeing a button that appears between the camera and poll icons on the Twitter for Android app. Although Twitter run many experiments and new features, but we sure hope to see this one come to light. Who doesn’t love a little more GIF on their feed?
With more social media utilising videos and visuals, we have yet seen much data on how videos perform on social media. Expect to see more companies mining for data to get a better understanding of the audiences and consumers, and in the long run dictate how we produce our videos in the future.