ROAR MATERIAL – ISSUE #2
Roar Material is Lion & Lion’s own curated news, featuring the digital marketing and creative industry’s latest trends, campaigns and events. Read on to see what has been happening over the past week:
Facebook empowers users to choose what they want to see on their feeds, reminding page owners that simply asking for likes and shares is not enough for the growth of your audience.
Mobile ads alone generated 80% of Facebook’s $5.6 bil. ad revenue in Q4. CFO David Wehner attributed the pricing and volume increases to Facebook showing more ads on mobile where they appear in the pricier news feed as opposed to desktop where they can also appear in the cheaper right rail.
Frequency of ads shown on Instagram increased tremendously, according to Brand Networks. In August 2015, ad impression was 50 million. By December 2015, this figure increased to 670 million. At the same time, the cost of serving ads increased a little.
Facebook’s adding in a number of other options in addition to the Like button in a few weeks. Soon you’ll be able to express yourself with ‘Love, Haha, Wow, Sad, and Angry’ instead of just the good ol’ ‘like’.
Besides T-Mobile looping Drake in for a round of Hotline Bling dancing, Nissan spreads the love for the Nissan Altima through Cars Against Humanity – Altimatums through social media and is also downloadable from their website.
Disney earns back the cost of buying Star Wars and takes the top spot for most powerful brand, revealed the latest Brand Finance 500 report.
Tesco launched the #FeelGoodCookbook campaign on Twitter Moments, a service available through apps on both Google and Apple. It makes it easier for users to discover content related to the tweets, which encourages storytelling on Twitter.
Offering personalised encouragements, sharing fans’ tweets are some of the things you can do to improve your Twitter engagements. Find out other ways you can make use of Twitter functions to get closer with your fans.
The rise of online publishers gave marketers more choices in digital advertising. With such a large amount of spaces to advertise, most are glad there’s programmatic buying to smoothen the process of media buy