ROAR MATERIAL – ISSUE #10
This week, KLM introduces a new boarding pass via Facebook messenger, and 8 enlightening digital marketing stats every marketer should know!
In another similar news, KLM is the first airline to integrate it’s boarding procedures into Facebook Messenger. Users are able to use the application to access itineraries, updates, check-in notifications and boarding passes, as well as to rebook flights and communicate with KLM.
Pinterest unveiled a new kind of dynamic Rich Pin called a How-to Pin, allowing advertisers to give step-by-step instructions to users. The How-to’s can be seen, followed and shared without ever leaving Pinterest. Currently there are 25 brands providing content for How-to’s free of charge, and currently available in the US, France, UK and Germany on Android and web (iOS coming soon).
Since the implementation of Instagram’s algorithm-based model, brands and fashion Instagrammers are beckoning followers to turn on notifications in order to stay updated. That way, even if the algorithm hides their posts, they’ll still get seen.
Everyone is being upgraded on Snapchat through this new update. Here’s a quick summary: Snapchat Stories now auto-advance, over 200 Stickers are now available in private chat, and Chat 2.0 lets both conversation partners toggle on the fly between Video and Audio Calls, Video and Audio notes, stickers, and text as their environment or intentions change.
Roughly 1 in 5 minutes of all digital media time is spent on social sites or in social media apps across the desktop and PC, making 80% of social media time spent on mobile devices. The demographics of each social network is generally similar, except Instagram, tumblr, Vine and Snapchat skew somewhat younger than the others.
Adweek shared a few interesting numbers for us stats nerds. Most interestingly, is the popularity of live streaming, with over 200 million live streams since Periscope’s introduction – half of which were made in the last 3 months. Millennials, on the other hand, are more receptive to emails from retailers than never before, with an increase of 50% in ROI compared to the year before.
Sephora is now the first beauty brand to make a debut on Kik, looking to drive sales by offering a one-to-one chat experience. Mobile users are able to get their beauty product reviews, recommendations, instant tips, as well as purchases directly from the app.
Google introduced a new mobile ad format that most of us will be familiar with. Called “Model Automotive Ads,” it works just like Facebook’s carousel ad (or Multi-product Ad) that allows you to swipe and see more images. The ad format will be available for US advertisers first. We’ll be keeping our eyes open for other types of search results to be rolled out.
ESPN announced the launching of its web portal in Brazil with hopes of promoting women’s sports and women’s interest for sports. The short social experiment checked the knowledge of men and women on a number of moves from different sports, without identifying the athletes. The result: no one mentioned a single female name, showing that people know their sports, but also learned more about the power of women.