PAYPAL SUPPORT NOW AVAILABLE ON FACEBOOK MESSENGER – WEEKLY SOCIAL WRAP-UP
Weekly Social Wrap-Up is our update on the most tender, juiciest, leanest cut of news happening in the social media world. Today, we look at upcoming beauty and food trends that are happening on Facebook, and two new exciting features we’ve been expecting: Paypal support on Messenger and Schedule Live broadcasts on Facebook.
Facebook Messenger Now Supports Paypal
Shoppers rejoice! You’ll soon be able to make purchases via the growing number of chat bots from online merchants on Messenger using PayPal’s payment service. It’s still being tested in beta, and would roll out this capability more broadly by the end of the year. No point hiding my wallet from me now.
Beauty and Food Trends on Facebook
Adweek’s monthly Topics to Watch gives marketers insights on what to look out for on Facebook for the upcoming months. Among the topics covered is that beauty brands need to take note of “permanent makeup,” a cosmetic technique that uses tattoos to produce designs resembling makeup, say for example, an eyeliner. Food marketers, on the other hand, should take note that South Indian Cuisine is gaining traction too. Very insightful data we find helpful for campaigns!
Schedule Live Facebook Broadcasts on the App
Facebook announced that Verified Pages will have the ability to build anticipation and buzz before your broadcast in a pre-broadcast lobby. Many publishers requested to have this and we’re really happy this one came early too.
Artificial Intelligence Will be Bigger Than Social Media
A study by Weber Shandwick showed that Artificial Intelligence is believed to transform the marketing and communications world even more than social media did. 68 percent of 150 surveyed senior executives said their brand is currently selling, using or planning for to use AI. Nearly six in 10 believe that companies will need to compete in the AI space to succeed, and that it’ll be happening in the next five years. We’re still on the fence on this one.
With Paypal now on board Messenger, we can expect more secured transactions to happen via chat bots. This puts the consumers in greater confidence in shopping via chat bots, and we can expect more brands to jump on board too – given how easy shopping has become. Which is why we’re seeing Facebook and Dominos showing keen interest in the AI space. The survey done by Weber Shandwick basically just backs their decision with actual data.