insight4

#RayaCantikBergaya featured as case study

The objective of the campaign was to improve the connection with its female consumers during the important Hari Raya season for its three brands: @LOrealParisMY, @MaybellineMY and @GarnierMalaysia.

 

The group worked with digital agency Lion & Lion Digital to launch its ‘rayacantikbergaya’ (beautiful Raya style) campaign, harnessing the immediacy of Twitter to provide a real-time and direct connection with fans.

 

Read the full article here.

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