Is Instagram copying Snapchat?

Is Instagram copying Snapchat?

Without a doubt, yes.

Yesterday, Instagram introduced a new feature called Instagram Stories, which, is unabashedly very similar to Snapchat Stories.


Instagram Stories allows users to create “slideshows,” a montage of the photos that disappear after 24 hours (sound familiar?).  The Facebook-owned app also allows you to add doodles, text, and emoji to your Instagram Stories, a feature that not-so-subtly reminds us of Snapchat’s ephemeral editing features.


Like Snapchat, Instagram Stories allows users to see who has viewed their stories, and allows users to “hide” stories from specific users.  Unlike Snapchat, Instagram will only allow photos that have been taken in the last 24 hours to be included in Instagram Stories, a feature that has since been changed on Snapchat with the introduction of Memories.


With the rise of Instagram in Southeast Asia and the growth of Snapchat abroad, one can only imagine the once-hipster photo app has concluded the inevitable: if you can’t beat ’em, join ’em.

While Snapchat may have made a major claim with 18-to-24-year-olds in the U.S., Southeast Asia has yet to have a clear definitive winner in terms of a youth-oriented ephemeral photo-sharing app.  With Snapchat usage largely unreported in Southeast Asia and incumbents like South Korea’s Snow gaining traction, one can only wonder if Instagram is attempting to win the market first with it’s latest updates.

For those in Southeast Asia who have not yet seen the Instagram updates in their feed, hang tight – like most major app updates with Facebook and Instagram, the roll-out will be relatively slow and will hit your mobile shortly after the official introduction.  Continue here for a complete guide on how to use Instagram Stories.



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