FACEBOOK INTRODUCES NEW FEATURES FOR INTERNATIONAL BUSINESSES – THIS WEEK IN SOCIAL
This Week in Social is our weekly update on the latest changes and trends happening in the social media world. Today, we look at Facebook’s new tools for businesses, Twitter’s new features on Direct Message, and Instagram Stories’ progress a month after launch.
Facebook Introduces New Tools and Resources for International Businesses
Facebook is looking to help businesses expand into the international scene with a few new tools and resources. The Lookalike Audiences tool is now able to reach customers in new countries, and the new location targeting capabilities allows you to target a worldwide region or trade zone.
Twitter’s Direct Message is Turning Gets Instant Messenger Features
Twitter rolled out updates to its Direct Messages with new features. You can now see typing indicators, web link previews and read receipts (which you can choose to opt out of).
Facebook Announcing New Features for Cross-posting Video
Publishers were recently granted the ability to cross-post videos on Facebook to pages of the same Business Manager account. Facebook expanded this by allowing users to cross-post videos between Pages with different owners. You can now reach new, relevant audiences, avoid sending and re-uploading video and see aggregated insights for posts across all Pages.
Instagram Stories off to a Strong Start
Instagram launched Instagram Stories last month, allowing users to upload photos and videos that disappear after 24 hours. According to YouGov US poll, 45% of 18-34 year olds prefer to use Snapchat, while 21% prefer Instagram, and 34% had no preference.
SMEs and brands who use Facebook to target audiences and generate leads will be glad to see new tools from Facebook. These new features make targeting international audiences who are similar to your list of customers or leads really easy. You need only upload a custom audience list (at least 100 people from a country) then target the audience to a specific country. For more insights on user behaviour, insights and case studies, check out Facebook’s “Cross Border Handbook”.