COOL NEW FEATURES ADDED TO FACEBOOK CANVAS ADS – WEEKLY SOCIAL WRAP-UP
Weekly Social Wrap-Up is our update on the most tender, juiciest, leanest cut of news happening in the social media world. Today, we’re getting new features on Facebook’s Canvas and Messenger, while Periscope goes premium with its VIP program.
Facebook Lets Marketers Link Canvas Ads and Include 360 video
Immersive Canvas ads are here! You can now easily link one Canvas ad to another, allowing users to easily learn more about the products they are interested in. Also in the update is the 360 video capability for a more immersive experience, something we’re looking forward to on our highly engaging Canvas ads.
Facebook Testing Messenger Day – A Snapchat Stories Clone
Facebook is testing a new feature called “Messenger Day” on its Messenger App. The new feature lets people share illustrated, filter-enhanced photos and videos that disappear in 24 hours ala Snapchat. Shame that it’s only running in Poland as part of a small test for now.
Twitter opens up ‘Moments’ to all users
Moments has only been accessible internally to Twitter staff and selected publishing partners, until now. Anyone is able to curate tweets about a moment of their choice and publish to their feed. Think “the best of Twitter” in an instant, where you can easily follow a particular story of interest instantly. And when you’re done following a story, it’ll go away automatically without the need for you to follow an account. Nice!
Periscope Introduces Periscope VIP Program
Periscope gets some VIP treatment with its new VIP Program which recognises top broadcasters who help shape the community. As a member you get access to benefits that help you grow your audience, increase your opportunities to collaborate with other broadcasters, and tools to help create and share live experiences. The new program will start rolling out in the coming weeks, but you can apply and learn more about the different tiers.
Canvas is one of our favourite ad-type on Facebook due to its high click-through rate and highly appealing creative options. These new features expands on that, giving us even more creative freedom to create immersive ads for better storytelling and user experience too. We’re really excited to see what else we can do with these features.
While Snapchat is not as popular in the South East Asian region as compared to The States, Facebook’s Messenger Day may be a good alternative for us, as it has already established itself quite well here in the region. It’ll be interesting to see the response here once Facebook is ready to launch it globally. Until then, we’ll have to wait and see.