Lion & Lion further bolsters its Strategy Capabilities with new Head of Strategy
Lion and Lion Digital Group continues to strengthen its focus on media, creative and strategy capabilities by bringing in Bilal Khan as its Head of Strategy. Bilal Khan was previously Integrated Strategy Director at Dentsu ... Read More
January 3, 2020
Monash University Australia & Lion & Lion launches “If you don’t Like it, Change It.” Campaign in Indonesia
Lion & Lion digital in Singapore has been given the mandate to roll-out a long-term digital campaign for Australian Monash University’s brand campaign for several South-East Asian emerging markets, including Indonesia. Lion & Lion’s main responsibility ... Read More
December 12, 2019
東南亞的情境式行銷: 礦泉水品牌在印尼齋戒月的案例分享
因應東協國家的興起，新南向政策的推波助瀾，台灣興起了一陣東南亞行銷的熱潮。東南亞由於龐大的人口紅利、GDP持續增長、中產階級帶動的消費動能，加上數位經濟的發達，手機社群網路的興起等，商機備受期待。 根據Google 2019台灣企業跨境關鍵報告指出印尼、馬來西亞、菲律賓、新加坡、泰國、越南的網路用戶，在 2018 年 6 月合計已超過 3.5 億戶，較 2015 年多出 9,000 萬，超過9成透過行動裝置上網。而電子商務的活躍用戶，已從 2015 年的 4,900 萬戶成長到2018 年的 1.2 億戶。 面對龐大商機，不僅國際品牌看中東協市場，亞太各國的企業也無不磨拳擦掌，由於網路正在改變東南亞民眾的生活與消費習慣，數位行銷在市場競爭上扮演重要角色。 前言太長了，總之東南亞市場如何行銷跳過五千字下次再說，今天主要是跟大家分享的是情境式行銷，以及情境式行銷在印尼運用的一個範例。首先: 何謂情境式行銷? 情境式行銷是在關鍵的時間點，基於消費者搜尋的內容，預測消費者的需求和期望，以獨特的觀點，提供高度關聯性及觸動行為的內容。聽著很複雜，但我相信你一定做過相關的行銷活動，最常見就是節慶或大型賽事時的行銷。 要創建有效的情境式行銷，最關鍵組成部分就是時間點，因為它是實時或在特定的預定義時間範圍內連接到消費者行為。 舉例來說，以下是一個品牌在香港主要可以觸發與消費者互動的時間點: 但是情境式行銷的挑戰也很大，在這些時間點，有許多品牌都想跟消費者互動，如何突圍? 應該要如何創造與消費者激盪出火花的關鍵時刻? 重點在於洞悉消費者意圖，洞悉消費者意圖，洞悉消費者的真實意圖，因為很重要所以說三遍。 在如何洞悉消費者意圖上，搜尋引擎扮演了一個很重要的角色，以下舉一個Lion & Lion 印尼齋戒月的礦泉水品牌案例。在印尼85%的人口信奉伊斯蘭教，齋月是伊斯蘭曆法的第九個月，世界各地的穆斯林在齋戒月的時期從日出到日落必須禁食也不能喝水。禁食前後保持充足的水分對於健康至關重要，而在2018年的齋戒月 Vit礦泉水 (Danone 集團)，希望他們的220毫升杯成為20 到 29歲消費者的首選。 有趣的是雖然要禁食、禁止娛樂，但在搜尋引擎上飲食類及娛樂類的搜尋程度卻比平常更高，齋月對話開始於禁食前2周和開齋節後2週，家庭，食品和飲料主題占主導地位。 同時也從社群的分析中發現，針對20 到 29歲目標族群，他們正面臨著一些生命旅程中的重要轉型階段如上大學、結婚、工作等。針對這些面臨轉型期的人們來說，齋戒月對他們更具挑戰性，因為在這30天期間比一般人要參加更多的社交聚會，因次Lion & Lion 為Vit定位成為減輕社交聚會中不堪重負的感覺的首選，而確定了品牌主張: “Lepasin Aja”，意思是Keep ... Read More
December 9, 2019
Contextual Marketing in Southeast Asia: Making VIT as the first choice of hydration during Ramadan in Indonesia
By Iris Peng CHINESE VERSION HERE The region’s huge demographic dividend, sustained GDP growth, middle class-driven consumption momentum, and the development of digital economies lead to highly anticipated business opportunities, especially with the rise of the mobile ... Read More
December 9, 2019
E-Commerce in South-East Asia: Why do consumer brands struggle to gain traction?
This article is written in collaboration between and Is South-East Asia the next gold rush for e-commerce? While the potential for and hype about e-commerce in the SEA market is enormous, data shows that the climb is ... Read More
November 20, 2019
The ‘SECRET RECIPE’ to a Lasting Client-Agency Relationship – Lion & Lion’s Proven Ability to Deliver Results
Secret Recipe, the lifestyle cakes and cafe chain has extended its partnership with digital network Lion & Lion in Malaysia for another year after a two-year successful partnership accelerated the brand’s fan base growth on ... Read More
November 12, 2019
Digital Network Lion & Lion Snares Cheelip Ong as Regional Chief Creative Officer
Lion & Lion Digital Group has appointed Cheelip Ong as its Chief Creative Officer to drive the creative growth of the agency across the region. In his role, Cheelip will be responsible for translating Lion ... Read More
October 16, 2019
Sun Life Financial Awards Lion & Lion Digital Duties in Indonesia
Following a competitive pitch earlier this year, Sun Life Financial has selected Lion & Lion as its digital marketing agency. Digital duties include integrated digital strategy, social, creative, campaign production, influencer management and media. “The Lion ... Read More
August 29, 2019
Iris Peng Joins Lion & Lion As New Managing Director For Its Youngest Market Taiwan
Lion & Lion brings onboard Iris Peng as Managing Director for its operations, strategy and overall business performance in Taiwan. Iris brings with her 15 years of experience and expertise from working in New York, ... Read More
August 26, 2019
Halal Skincare and Beauty Brand Safi Names Lion & Lion as their Digital Marketing Partner
Following Safi’s 2018 launch in Indonesia, the partnership aims to strengthen Safi’s brand presence and position as a halal, natural, and tested skincare brand while highlighting its technological advancements. Lion & Lion will be responsible ... Read More
August 19, 2019
