Role of Creativity in Social Media to Build Brands and Connect With Consumers

  71% of the SEA population spends an average of 3 hours on social media every day. While the stat is lucrative, brands are throttled with challenges from connecting and engaging their audience. The sheer amount of ... Read More

November 23, 2020

Trendjacking: When Riding the Wave Can Strengthen Your Brand’s Relationship With Consumers’

  Sometime in mid-2019, a Facebook event was created encouraging people to raid Area 51, a highly classified United States Air Force facility in Nevada. Area 51 has always been a topic of hushed discussions surrounding ... Read More

November 4, 2020

5 Lion Experts’ Bytes

5 INGENIOUS WAYS TO ADD CREATIVITY TO YOUR BRAND MARKETING In this edition of ‘ 5 Lion Experts’ Bytes’, Hans Lee, Creative Director, Lion & Lion lays down 5 ways to imbibe creativity to marketing to ... Read More

October 26, 2020

The State of Programmatic Advertising in SEA

    Programmatic advertising has been the rising star of the digital advertising ecosystem for quite a few years now. The automated ad buying process is transparent, efficient, and comes with enhanced targeting capabilities. Also, the power ... Read More

September 18, 2020

5 Lion Experts’ Bytes

5 lessons COVID-19 has taught brands to act upon!  In this edition of ‘ 5 Lion Experts’ Bytes’, Bilal Khan, Head of Strategy, Lion & Lion lays down 5 compelling lessons COVID-19 has taught brands to ... Read More

September 14, 2020

F&N Appoints Lion & Lion for Selected Brands Social Media Management

    Lion & Lion, a leading integrated digital marketing agency today announced that F&N Beverages Marketing (F&N) has appointed the agency to manage their social media marketing for selected brands in Malaysia.  The win is a ... Read More

September 10, 2020

This Is How We Stay Happy and Healthy at Work

    Conversations around corporate wellbeing are getting louder as everyone begins to understand the crucial role employee wellbeing plays in the overall scheme of a successful organization. Wellbeing encompasses the physical, emotional, and financial health of ... Read More

September 2, 2020

Why influencer marketing is the future of Gen Z Engagement

    Known as the succeeding generation of millennials, Generation Z (Gen Z for short) or centennials consists of people born during 1995-2010. By 2025, Gen Zers will make up 25% of the APAC population, forming a ... Read More

August 26, 2020

5 Lion Experts’ Bytes

5 Key Programmatic Advertising Considerations for Rapid Growth in 2020 Programmatic advertising is attracting the attention of advertisers owing to its potential of maximising ad spends and increasing revenue through smart technologies and connected devices. Despite ... Read More

August 19, 2020

5 Lion Experts’ Bytes

5 Musts for Creating Engaging Social Media Captions Sure, building a beautiful grid for your feed is important, but when paired with great Instagram captions to match, they can stop scrollers in their tracks – and ... Read More

August 18, 2020