Role of Creativity in Social Media to Build Brands and Connect With Consumers
71% of the SEA population spends an average of 3 hours on social media every day. While the stat is lucrative, brands are throttled with challenges from connecting and engaging their audience. The sheer amount of ... Read More
November 23, 2020
Trendjacking: When Riding the Wave Can Strengthen Your Brand’s Relationship With Consumers’
Sometime in mid-2019, a Facebook event was created encouraging people to raid Area 51, a highly classified United States Air Force facility in Nevada. Area 51 has always been a topic of hushed discussions surrounding ... Read More
November 4, 2020
5 Lion Experts’ Bytes
5 INGENIOUS WAYS TO ADD CREATIVITY TO YOUR BRAND MARKETING In this edition of ‘ 5 Lion Experts’ Bytes’, Hans Lee, Creative Director, Lion & Lion lays down 5 ways to imbibe creativity to marketing to ... Read More
October 26, 2020
The State of Programmatic Advertising in SEA
Programmatic advertising has been the rising star of the digital advertising ecosystem for quite a few years now. The automated ad buying process is transparent, efficient, and comes with enhanced targeting capabilities. Also, the power ... Read More
September 18, 2020
5 Lion Experts’ Bytes
5 lessons COVID-19 has taught brands to act upon! In this edition of ‘ 5 Lion Experts’ Bytes’, Bilal Khan, Head of Strategy, Lion & Lion lays down 5 compelling lessons COVID-19 has taught brands to ... Read More
September 14, 2020
F&N Appoints Lion & Lion for Selected Brands Social Media Management
Lion & Lion, a leading integrated digital marketing agency today announced that F&N Beverages Marketing (F&N) has appointed the agency to manage their social media marketing for selected brands in Malaysia. The win is a ... Read More
September 10, 2020
This Is How We Stay Happy and Healthy at Work
Conversations around corporate wellbeing are getting louder as everyone begins to understand the crucial role employee wellbeing plays in the overall scheme of a successful organization. Wellbeing encompasses the physical, emotional, and financial health of ... Read More
September 2, 2020
Why influencer marketing is the future of Gen Z Engagement
Known as the succeeding generation of millennials, Generation Z (Gen Z for short) or centennials consists of people born during 1995-2010. By 2025, Gen Zers will make up 25% of the APAC population, forming a ... Read More
August 26, 2020
5 Lion Experts’ Bytes
5 Key Programmatic Advertising Considerations for Rapid Growth in 2020 Programmatic advertising is attracting the attention of advertisers owing to its potential of maximising ad spends and increasing revenue through smart technologies and connected devices. Despite ... Read More
August 19, 2020
5 Lion Experts’ Bytes
5 Musts for Creating Engaging Social Media Captions Sure, building a beautiful grid for your feed is important, but when paired with great Instagram captions to match, they can stop scrollers in their tracks – and ... Read More
August 18, 2020
