Lion & Lion Team Wins Gold, Will Represent Indonesia in Young Spikes Digital 2018
Kanira Supono and Maria Anindita Adhiwijayanti from Digital Agency Lion & Lion bested more than 40 participants and won gold in the Jakarta leg of the Young Spikes Digital Competition and will represent Indonesia at the final round at Spikes Festival 2018. The Young Spikes Competition is powered by Facebook and will be held this September 26 to 28 in Singapore.
Commenting on the win, Robby Muhammad, Lion & Lion Creative Lead in Indonesia, is delighted to see how the young duo used a strategic and data-driven approach to creative problem-solving. He adds “The brief for the Jakarta contest was to create buzz about the Asian Para Games, and Kanira and Anindita did an excellent job cracking the brief from a social analysis and integrated communications perspective that really shows how social media can be creatively used to create a positive buzz. This win is a testament to the budding creative talent in Lion & Lion. We are all proud that our Team will represent Indonesia!”
The Young Spikes Digital Competition 2018 provides the next generation of creative talent in Asia Pacific a unique chance to make their mark on the industry and gain recognition. Teams will be given 24 hours to develop an Integrated Social Media campaign and will be judged on their ability to use social media inventively. After winning in Jakarta, Supono and Adhiwijayant will join other digital experts in Singapore on September 26 to 28 and will be asked to show how the power of social media can answer a problem and provide a creative solution, aligned with the technological capabilities of social media.
Steven Ghoos, Managing Director for Lion & Lion in Indonesia adds, “We are very proud as a company to have such talent and collaborative spirit among us. These young Lions are an example for the team and we all cheer for them to go as far as possible in the Young Spikes Competition.”
In addition to the Young Spikes Digital Competition 2018 participation, the work of Lion & Lion Indonesia for Google was also shortlisted in the Tangrams @ Spikes Digital Effectiveness Category.
Corporate Communications Manager
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Managing Director, Indonesia
M +62 813 1796 3739