Koh promoted to take on more responsibilities 




Malaysia, March 25, 2020: Lion & Lion Digital Group, has announced the promotion of Darren Koh to Creative Group Head, Malaysia. In his new role, he will be taking on more responsibilities aiding Lion & Lion’s new Creative Direction to bolster the agency’s media, creative and strategic capabilities.

Darren has extensive experience of 10 years in the advertising industry working for regional as well as global brands. He joined Lion & Lion as a Senior Art Director and has been instrumental in delivering inspiring and exciting campaigns for brands such as COTY, Secret Recipe, Tropicana Corporation, Petronas, Giant, Grab, Chin Su, MSIG, iFWD and Get Response among many others.

This promotion comes in recognition of Darren’s continuous dedication and commitment towards driving the organization’s growth. On this occasion, Jonathan Crawford, Executive Creative Director, Lion & Lion, says “Darren is one of those creatives you can always rely on, not just to get the job done, but to get it done with real flair. He gives his all to every brief, builds strong relationships with our clients, and is a natural mentor to our more junior talents. He fully deserves this recognition.”

Darren prides himself as being one of the key drivers for the success of COTY’s Rimmel relaunch campaign in Malaysia which bagged the Markies Bronze Award in the ‘Most Effective Use – Launch and Relaunch’ category.

Excited about his new role, Darren says, “With the added responsibilities, I am looking forward to bringing a fresh creative perspective to the new direction we are headed towards, by putting creativity at the core of every solution to drive clients’ success and business growth.”

Lion and Lion Digital Group, an award-winning agency has presence across 5 markets and is growing in Asia, with a focus on providing holistic end-to-end solutions to clients, with a digital-first and customer-centric approach to brand building.                   



Pallabi Ghosal

Sr Communications Manager

M: +60 142787517

E: Pallabi.ghosal@lionandlion.com