One of Asia’s largest independent digital marketing agencies, Lion & Lion, announced today that they have signed a definitive agreement whereby Japanese Septeni Holdings (JASDAQ: 4293.T) will acquire the share capital of Lion & Lion from Nova Founders Capital and management of Lion & Lion for an undisclosed double-digit USD million amount.


The deal will see Septeni support the company’s expansion across ASEAN as well as strengthening their Centre of Excellence in their head office in Kuala Lumpur, Malaysia. The Lion & Lion management team, including Group Managing Partners Casper Andersen and Hugh Batley, will remain in place.


Koki Sato, Septeni Group’s President said on the buyout; “We were very impressed by the track record of the team behind Lion & Lion and their remarkable achievements over the last years. The acquisition of Lion & Lion enables us to foster our market position in the fast growing ASEAN region.


Lion & Lion Group Managing Partners, Casper Andersen and Hugh Batley, issued a joint statement saying; “For our team this is a great validation of what we have been doing and where we want to go. Joining with a similar minded culture as our own, Septeni will bring more power to our services, our business, our team and ultimately our clients. We are very happy with our new shareholder and very much looking forward to the future together”.


Over the last three years, the management grew Lion & Lion into a full service digital agency and have successfully won strong position in their markets – growing their team from 25 in late 2013 to over 170 employees today and working with leading brands such as Nestlé, L’Oréal, Google, Apple, Coca-Cola, Dairy Farm, and many more. The announcement in Tokyo highlighted Septeni and Lion & Lion’s shared vision of a global offering for clients to drive accountability, effectiveness and efficiency through their integrated offering.


Interested in partnering with Lion & Lion? Drop us a message or give us a call.



Isabella Poulsen

Corporate Communications Manager

M +60 17 6556 302




Lion & Lion is an award-winning, digital agency operating in Asia focusing on delivering impact to their clients businesses with an integrated, data-driven and strategically led approach to digital marketing.
With offices in Kuala Lumpur, Singapore, Hong Kong, Jakarta, Taipei, and Ho Chi Minh City, and more than 180 digital experts, Lion & Lion has a prestigious and growing portfolio of clients including The Coca-Cola Company, Google, L’Oréal, Danone, Nestlé, and more.


Septeni Holdings is a leading digital advertising agency in Japan, provides various services such as social media marketing, SEM, ad networks and smartphone advertising and has been supporting more than a thousand clients. JASDAQ: 4293.T


Nova Founders Capital

Nova Founders Capital is a global investment company that identifies opportunities to build innovative internet businesses in high-growth markets. The company builds and invests in sustainable large-scale business models, with a strong focus on innovative financial services. The team behind Nova Founders Capital have successfully grown over 30 technology businesses globally.