FWD - Client at Lion & Lion

FWD, a leading insurance brand with presence across the Asia region, has appointed digital marketing agency Lion & Lion for the digital strategy and creative production for their E-commerce launching campaign in Vietnam. The partnership came just weeks after the agency officially opened its doors in Ho Chi Minh City.


Lion & Lion will help FWD become a highly competitive digital provider of life insurance in Vietnam, starting with an impressive campaign to give away 100,000 free insurance policies in the first month of launching their platform. Working closely with the brand’s other partners, Lion & Lion is tasked to provide a fully integrated creative strategy for website and campaign to drive their marketing and sales operations.


Ben Waters, Managing Director, Vietnam, says: Having had a long relationship across the region to date, we are very excited to be working with FWD in this exciting growth market of Vietnam. We believe FWD Life’s product offerings, quality of service and modern approach, coupled with our digital expertise, will see us achieving impressive business results here in Vietnam


My Phung Vuong, CMO of FWD Vietnam, added, “Lion & Lion impressed us with their integrated methodology and creative strategy. Having seen the successful collaboration with Lion & Lion in our other markets, we’re looking forward to seeing the same impact in Vietnam


The partnership is already underway, with the first campaign having launched in October.


Interested in partnering with Lion & Lion? Drop us a message or give us a call.



Isabella Poulsen

Corporate Communications Manager

M +60 17 6556 302

E isabella.poulsen@lionandlion.com


Sumit Ramchandani

Chief Client Officer

M +65 9373 0040

E sumit.ramchandani@lionandlion.com



Lion & Lion is an award-winning, digital agency operating in Asia focusing on delivering impact to their clients businesses with an integrated, data-driven and strategically led approach to digital marketing.
With offices in Kuala Lumpur, Singapore, Hong Kong, Jakarta, Taipei, and Ho Chi Minh City, and more than 180 digital experts, Lion & Lion has a prestigious and growing portfolio of clients including The Coca-Cola Company, Google, L’Oréal, Danone, Nestlé, and more.