FWD Life, the next generation insurer on a mission to change the way people feel about insurance,  has appointed Lion & Lion as their lead Digital Agency in Indonesia.

As the lead digital marketing agency, Lion & Lion will help build the FWD Life brand and digital business through a strategic, data-driven approach to creative and social media; working closely with the brand’s other agency partners to provide an integrated solution.


Rudi Kamdani, Vice President Director FWD Life, lauded the strategy-first approach that Lion & Lion presented. “Lion & Lion showed a business-driven, integrated campaign that will help FWD Life build its engagement and positioning in the digital sphere, innovating our digital marketing approach and supporting us in achieving our vision to ‘change the way people feel about insurance’. We can’t wait to see the result of their expertise combined with our passion in fresh digital campaigns”.


Richard Roness, Managing Director, Indonesia adds: The way FWD Life wants to uplift financial proficiency and insurance penetration in Indonesia by encouraging people to follow their passions, is a refreshing approach to communicating financial services. Aside from being a very fun, passionate, and young brand, FWD Life is also on the big mission to transform the life insurance industry – something our team immediately got excited to work on.


Lion & Lion will start working on brand campaigns imminently, helping FWD Life to push creative boundaries and create a new customer experience through digital.


Interested in partnering with Lion & Lion? Drop us a message or give us a call.




Isabella Poulsen

Corporate Communications Manager

M +60 17 6556 302

E isabella.poulsen@lionandlion.com



Lion & Lion is an award-winning, digital agency operating in Asia focusing on delivering impact to their clients businesses with an integrated, data-driven and strategically led approach to digital marketing.
With offices in Kuala Lumpur, Singapore, Hong Kong, Jakarta, Taipei, and Ho Chi Minh City, and more than 180 digital experts, Lion & Lion has a prestigious and growing portfolio of clients including The Coca-Cola Company, Google, L’Oréal, Danone, Nestlé, and more.