Effective 1st July 2019, Fredrik Gumpel steps in as Chief Executive Officer for digital marketing agency Lion & Lion, taking over from Casper Andersen. Fredrik previously held the position as the Chief Commercial Officer in 2018 and took over the responsibilities for Lion & Lion’s two growth markets, Vietnam and Taiwan, in 2019.


Fredrik was formerly Head of Business Development & Launches for the F&B Division of the global biotech company Novozymes, and brings vast experience in strategic development, commercial growth and execution, as well as a global perspective from working in Europe, US and Asia.


Commenting on the appointment of Fredrik Gumpel, Koki Sato, President and CEO, Septeni Holdings Co., Ltd. states, “The appointment of Fredrik Gumpel as the new Chief Executive Officer is based on his track record of delivering results, driving change and being a strong value-driven leader. I am certain Fredrik will lead Lion & Lion successfully through a time of change and deliver on the long-term strategy, values and financial results.


On his new role, Fredrik says “I’m excited about this new challenge and to take over from Casper who has done an incredible job building a company with highly talented individuals and a unique culture. I see enormous potential and business opportunities waiting to be unlocked in the industry and the region, and I am confident that our strategic and integrated approach to digital marketing is as relevant as ever.


Departing CEO & Co-founder, Casper Andersen, says “I’m proud of what we have created with Lion & Lion in just a handful of years. I would like to thank everyone who has been part of the journey. I wish everyone at the company all the best, and I have no doubt that with Fredrik in charge, and the great team of Lions around him, the company will continue to roar in the future.


Over the next months, Fredrik and the leadership team will be focusing on shaping the future of Lion & Lion to build an even stronger value proposition and ensure goals are achieved in the coming years. The key focus will be to outline how Lion & Lion will continue its growth and become a well-established and leading industry player across all markets.


If you’re interested in growing your brand across Asia with digital marketing, get in touch with us!




Lion & Lion is an award-winning, digital agency operating in Asia focusing on delivering impact to its clients’ businesses with an integrated, data-driven and strategically led approach to digital marketing.

With offices in Kuala Lumpur, Singapore, Hong Kong, Jakarta, Taipei, and Ho Chi Minh City, and more than 180 digital experts, Lion & Lion has a prestigious and growing portfolio of clients including The Coca-Cola Company, Google, L’Oréal, Danone, Nestlé, and more.



Isabella Poulsen

Corporate Communications Manager

M +60 17 6556 302

E isabella.poulsen@lionandlion.com