Danone has appointed Lion & Lion as its lead digital marketing agency for its leading early nutrition milk brands in Indonesia.


Lion & Lion will support Danone Blue House in strengthening their digital footprint through a strategic, data-driven approach to creative and social media while working closely with the brand’s other agency partners in delivering integrated, through-the-line marketing solutions.


Danish Rahman, Brand Business Unit Director of Danone ELN Indonesia, says “Lion & Lion showed an integrated approach that will help bring Danone Blue House to the top. Their deep understanding of the role of digital within the early nutrition category will strengthen our positioning and innovate our digital efforts in Indonesia. We are excited to see the results of their expertise working together with our passion for innovation and transformation”.


Richard Roness, Managing Director, Indonesia adds: “Winning Danone Blue House is a great feat for our team. Knowing how valuable early life nutrition is and how Indonesian mums are using digital to future-proof themselves and their kids inspires us to continuously be innovative in our approach to digital. We are committed in working together with Danone Blue House to empower more mums and be with them in the critical early stages of motherhood.”


The collaboration kick-started in September with Nutrilon Royal, before Lion & Lion takes on Danone’s full Blue House portfolio in 2018.


Interested in partnering with Lion & Lion for your brand? Drop us a message or give us a call.


Further information

Isabella Poulsen

Corporate Communications Manager

M +60 17 6556 302

E isabella.poulsen@lionandlion.com



Lion & Lion is an award-winning, digital agency operating in Asia focusing on delivering impact to their clients businesses with an integrated, data-driven and strategically led approach to digital marketing.
With offices in Kuala Lumpur, Singapore, Hong Kong, Jakarta, Taipei, and Ho Chi Minh City, and more than 180 digital experts, Lion & Lion has a prestigious and growing portfolio of clients including The Coca-Cola Company, Google, L’Oréal, Danone, Nestlé, and more.