東南亞的情境式行銷: 礦泉水品牌在印尼齋戒月的案例分享
因應東協國家的興起，新南向政策的推波助瀾，台灣興起了一陣東南亞行銷的熱潮。 東南亞由於龐大的人口紅利、GDP持續增長、中產階級帶動的消費動能，加上數位經濟的發達，手機社群網路的興起等，商機備受期待。 根據Google 2019台灣企業跨境關鍵報告指出印尼、馬來西亞、菲律賓、新加坡、泰國、越南的網路用戶，在 2018 年 6 月合計已超過 Read More
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News Opinion
Contextual Marketing in Southeast Asia: Making VIT as the first choice of hydration during Ramadan in Indonesia
By Iris Peng CHINESE VERSION HERE The region’s huge demographic Read More
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News Opinion
E-Commerce in South-East Asia: Why do consumer brands struggle to gain traction?
This article is written in collaboration between and Read More
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Opinion
Content Marketing 101 by Iris Peng, Managing Director for Lion & Lion in Taiwan
CHINESE VERSION HERE Content is King, and this certainly holds Read More
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Opinion
Two Ads I like, One I Don’t by Executive Creative Director, Jonathan Crawford
The creative industry has changed so much in such Read More
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Opinion
Cheska Teresa – Women in the Advertising Industry by A+M
This is part of an International Women’s Day series by Read More
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Opinion
Two Ads I like, One I Don’t by Head of Social & Outreach, Niniek Sugiarti
As the Head of Social Media & Outreach for digital Read More
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Opinion
The Stage of the Agency Industry – 5 Trends and Challenges
2019 is off to a great start, and Sumit Ramchandani, Read More
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Opinion
Two Ads I like, One I Don’t by Jenifer Ooi, Creative Director
What I really enjoy about being in the advertising industry Read More
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Opinion
Is now the time to join SEA’s e-commerce revolution?
In several categories, today’s online sales are relatively small across Read More
