BBC Studios Partners With Digital Agency Lion & Lion for Their BBC Earth Channel and New Landmark Series Dynasties
BBC Studios has chosen integrated digital marketing agency Lion & Lion as their digital agency on record for a BBC Earth digital campaign including the launch of BBC’s latest natural history landmark series Dynasties.
BBC Studios was looking for a digital marketing partner to push boundaries, add value, and had an adequate understanding of their target audience and markets. Lion & Lion presented a proposal strategically designed to fit the channel strategy to raise awareness about Dynasties and the environment.
“BBC’s dedication to the craft of great storytelling and delivering the best in world-class factual content is truly inspiring, especially in the current market where fact-entertainment and extreme reality is becoming a trend. We’re thrilled to be BBC Earth’s digital partner and to further build BBC Earth’s presence online,” says Sumit Ramchandani, Chief Client Officer at Lion & Lion.
Dynasties is a series that highlights the battle of power in the animal kingdom to protect their dynasty. Lion & Lion will be responsible for digital content, social and audience engagement and driving media in order to build anticipation and drive viewership for the biggest landmark series of the year for BBC Studios. Lion & Lion will also develop the integrated digital strategy to drive viewership of the BBC Earth channel in Singapore, Malaysia, Indonesia, Hong Kong, Taiwan and the Philippines.
Interested in partnering with Lion & Lion? Drop us a message or give us a call.
Lion & Lion is an award-winning, digital agency operating in Asia focusing on delivering impact to their clients businesses with an integrated, data-driven and strategically led approach to digital marketing.
With offices in Kuala Lumpur, Singapore, Hong Kong, Jakarta, Taipei, and Ho Chi Minh City, and more than 180 digital experts, Lion & Lion has a prestigious and growing portfolio of clients including The Coca-Cola Company, Google, L’Oréal, Danone, Nestlé, and more.
BBC Studio is a one-stop-shop that touches every aspect of the value chain from production to exploitation – whether that’s financing or developing a show, producing it or selling it globally. And we make sure it gets to you no matter how you access it: through linear channels or digital platforms, consumer products, live events and much more.
Why do we do this? To enhance the BBC’s creative reputation, leverage its intellectual property, and invest in its content. The revenues we generate supports the wider British creative industries in general and builds awareness of great British content. But we also assist the BBC’s public service mission by reinvesting our profits back into the BBC. Over the last seven years, we’ve generated revenues of £1.4bn and returned £200m annually to the BBC Group.
We strive to be the best British content company in the world, attracting the best creative talents in the business, so that we can bring premium quality award-winning programmes, content and brands to you no matter where you are.
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